Check out the Springboard blog on Mondays for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.

B2B Marketing Tip of the WeekB2B marketing tip #1: Customer visits

Plan a customer visit. Ask to ride along on a sales call or travel with a product manager. Nothing improves effectiveness more than understanding the market.