The email marketing gurus at Exact Target are constantly refining their Dos and Don’ts for effective email marketing, and their new tips on writing subject lines that generate opens is this week’s “Best of the Web.”

Seen + Heard

Your subject line is arguably the single most important factor that determines success of an email campaign. It presents the first impression of your brand, and needs to engage the reader in mere seconds.

Rev up you subject lines with these great suggestions on subject line length, style and testing. Check it out>>

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.