Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.

Seen + Heard

I’m new to blogging, as are many of my clients. Although the platform has been around for years, B2B is still sorting out the best way to integrate blogging into overall marketing strategy—and how to manage the resource commitment that regular blogging requires.

David Reich of the Content Marketing Institute shares four tips to make your company blog more reader-centric and engaging.  Check it out>>