B2B Marketing Tip of the WeekFed up with lackluster marketing copy? Check your verbs. Weed out throwaways like “is” and substitute meatier words. Use active voice to engage readers and avoid cliches.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness.

Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.