B2B Marketing Tip of the WeekStaying cool in a crisis separates companies that thrive from those who may not survive. Consider the scenarios that could impact your company’s operations or reputation, or require immediate crisis communications.

Work with executives now to develop a plan, including roles and responsibilities, key messages and communication vehicles. An issue may never arise, but if it does, you’ll be ready to respond quickly and effectively.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.