B2B Marketing Tip of the WeekTired of nagging product management for ideas for the next webinar or blog post? Wasting valuable time reminding sales to review and approve campaign materials? Create a better working relationship by proactively attending your stakeholders’ weekly department meeting.

Ask for time on the agenda, then optimize everyone’s time by getting team input during time they’re already set aside for collaboration. Consider a short presentation to educate your counterparts on the marketing process.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.