Fed up with disorganized and unproductive brainstorming sessions? Follow McKinsey’s “brainsteering” method to find your next big idea.

Seen + HeardIn“Seven steps to better brainstorming,” the management consultants promise “better ideas in business situations as diverse as inventing new products and services, attracting new customers, designing more efficient business processes, or reducing costs, among others.” Check it out. >>

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.