B2B Marketing Tip of the WeekThe best campaign does little good if inbound leads aren’t handled correctly, or if the business is unprepared to execute a smooth followup process.

Keep everyone in the loop. Develop a standard email or memo template to announce new marketing activities to the organization (especially sales). Share campaign objectives, timing, target audience and where to direct inquiries or questions.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.