B2B Marketing Tip of the WeekMarketing is a science, so treat it like one. Leave room for experiments–those campaigns, lists, messages or new approaches that need a limited-run performance. Set aside a percentage of the marketing budget each year for trying new activities. Be sure to document your objectives, measure performance and demonstrate to leadership what you learn.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.