B2B Marketing Tip of the WeekB2B selling means feet on the street: a field sales team, fleet of distributors or reseller network. And every sales organization utilizes a specific approach, such as Solution Selling, Action Selling or Miller Heiman.

Ask your sales leaders what methods they follow, then learn their milestones and terminology. Look for ways to align marketing communications with their process, like creating email templates for reps that match their followup steps. Work with sales to measure progress and ROI as marketing leads move through the steps of their sales funnel. 

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.