B2B Marketing Tip of the WeekDon’t let deadlines for newsletters, blog posts or other ongoing communications catch you off-guard. Develop an editorial calendar to keep your company blogs and social media properties current and on message. Plan content for a minimum of 30 days.

Cross-promote by linking articles to existing campaigns whenever possible. Produce several “evergreen” posts in advance to ensure a seamless flow of content.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.