B2B Marketing Tip of the WeekSet up a system to track all marketing campaigns, related expenses and the leads and sales they generate. Give each major initiative a separate code that reflects the type of promotion (such as a brochure, event, or ad), the product or service featured, and the launch date.

Label files, vendor invoices, campaign materials and activity in the CRM database to make reporting easy.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.