B2B Marketing Tip of the WeekYour keywords are useful for much more than just search-engine optimization on your website. Integrating them into your content helps you own these important terms in the mind of your target audience–and helps them find you more easily online.

Generate a list of important words and phrases for the corporate brand, and each major product line or vertical market. Build them into your blog posts, tweets, and copy for online and offline activities.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.