B2B Marketing Tip of the WeekTrack your time and activities for two weeks, then use this information to improve efficiency, better forecast your availability for future projects, or to justify additional resources. Note where urgent requests and administrative tasks prevent you from accomplishing more strategic activities.

List your major activities in a spreadsheet, such as “Plan fall tradeshow,” “Generate monthly leads report,” or “Route newsletter copy for review.” Log your time against these activities in 15-minute intervals. Avoid broad categories like “Miscellaneous” or “Meetings.”

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.