How do you measure influence and thought leadership? And is measuring it a necessary metric for B2B marketers?

This week’s “Best of the Web” spotlights the debate around the emerging metric of “clout” in an article from the New York Times

Seen + HeardAs thought leadership migrates from trade publications and conferences to the more democratic world of the web, anyone with a blog, Facebook page or Twitter account can create a platform for their views and exert their influence on your brand. This new transparency also enables technology to track–and score–our online conversations with very real-time opportunities (or consequences).

Check it out. >>

P.S. I’m much more confident in my credit score than my online score for influence! I’ll let you know when I get up enough nerve to check out my own ranking!

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.