Seen + HeardSocial media and “content marketing” get all the buzz these days, but there’s still plenty of opportunity for newsletters in the B2B marketing sphere.

Well-crafted newsletters make effective vehicles for lead nurturing, customer retention, thought leadership, and more.

This week’s “Best of the Web” features two articles to keep your newsletter on target:

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.