“Brand” is one of those really important business concepts that’s drastically overused and definitely under-understood. Fortunately, in “A logo is not a brand,” Dan Pallotta clearly articulates where great brands excel—and where all of us can tighten up our image.

Seen + HeardThis Harvard Business Review article is a must-read for every CEO, CMO, and marketer in the organization, as it shares the reality of brand in the B2B world:

“Brand is everything—and everything is brand.”

I guarantee every one of us will come away with at least one idea to sharpen how our company presents itself.

Check it out.>> 

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.