Seen + HeardDoes your company produce great resources—but keep them more hidden and secure than the gold at Fort Knox?

Or are you driving tremendous online traffic to content that’s not resonating with the clients and prospects who matter?

We’re all looking for the next viral sensation in our interactive efforts–but finding the right formula for effective online and social media content can be tricky without a plan of attack.

This week’s “Best of the Web” from the Content Marketing Institute provides a practical checklist to help you create content that’s:

  • Findable
  • Readable
  • Understandable
  • Actionable
  • Shareable

Check it out. >>

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.