B2B Marketing Tip of the WeekFinance is more accountable than ever for marketing expenditures. Don’t wait until you’re asked to cut costs—be proactive and get to know the staff who handle your payables, forecasting, and annual budget allocations right now. Show your willingness to be part of the process and make their work easier.

Synch up on the best way to handle day-to-day activities, such as creating purchase orders, submitting vendor invoices for payment, or preparing for incidental expenses when you’re on-site at an event. Find out your General Ledger (GL) codes and how finance categorizes marketing expenses. Help forecast upcoming marketing spending. 


Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.