B2B Marketing Tip of the WeekDevelop engaging sales copy with language that sells the benefits of your product or service—not its features.

Use two simple phrases to develop messaging that helps your audience realize they have a need, then envision the potential solution:

  • “Is it a problem for you that ____?”
  • “What if you had the capability to ____?”

Leave the discussion of technical specs and detailed features for much later in the buying cycle. 

 

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.