B2B Marketing Tip of the WeekSet up free “Google Alerts” to keep tabs on industry trends, your competition and where your own company, products and executives appear on the web. Use the Digest feature to consolidate multiple mentions into a single daily or weekly email.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.