Seen + HeardThose who know me know I’m a big Pragmatic Marketing groupie and love their straightforward instruction on how to effectively market technology. (If only we could get everyone to adopt these rules!)

This week’s “Best of the Web” shares Pragmatic’s “Six secrets of a winning product launch.” While it’s written with tech startups in mind, there’s plenty of sound advice for B2B companies at all stages.

Check it out.>>

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.