B2B Marketing Tip of the WeekEstablish marketing benchmarks specific to your organization, such as percentage of leads that convert to opportunities, or typical attendance at a webinar.

Use these numbers to forecast results when requesting project budgets, or to demonstrate your contribution at year-end performance reviews.

Check out the Springboard blog every Monday for the B2B Marketing “Tip of the Week” — a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.