B2B Marketing Tip of the WeekGive your brands the respect they deserve by spelling out the full company or product name in communications—even on second reference. Avoid abbreviations, acronyms and jargon that erode brand equity.

Be vigilant in policing internal communications as well—bad habits within the organization will quickly find their way into confusing external documents, presentations and emails.


Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.