B2B Marketing Tip of the WeekSelling a complicated or technical solution that incorporates diagrams or workflow models into the sales process? Work with a graphic designer to develop a consistent look and feel for these crucial elements.

Consider a library of standard fonts, colors, flowchart symbols and custom iconography that staff can incorporate into presentations and proposals. How you visualize your product or service can be as important to your image as your logo or tagline.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.