B2B Marketing Tip of the WeekContent may be king these days, but busy executives and subject matter experts are unlikely to have enough bandwidth to produce timely, well-written bylined material to fuel your newsletter, blog, website or public relations needs.

Employ a ghostwriter to streamline the process. Look for an experienced individual with excellent interviewing skills, subject matter expertise and strong written samples. The ideal writer should quickly develop a rapport with your stakeholders.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.