Seen + HeardFor those who put stock in surveys and statistics, a recent study of B2B buyers shows impact to the bottom line drives current purchasing practices. Of the 400+ B2B decision-makers surveyed, initial purchase price was the dominant factor (versus total cost of owership or lifetime value) in recent decisions.

The study also ranked the relevance of marketing and sales tools in the purchase process, with “online technial data sheets” leading in effectiveness.

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Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.