B2B Marketing Tip of the WeekWe all know one: the coworker, boss or client who just can’t be parted from their email or laptop long enough to fully hear and digest your proposal.

Try an unconventional meeting approach to achieve their undivided attention. Suggest a “walk and talk” around the parking lot, or lunch at a restaurant where wireless or cell service is limited. Then, use this valuable time wisely to deliver your message.

If all else fails, be diplomatic but direct and bring up the issue next time it occurs.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.