B2B Marketing Tip of the WeekCorporate marketing can easily evolve into a 24/7 commitment—if we allow it. Take control. Carve out your strategic “think” time and the all-important non-work time—then stick to it.

Block lunch hours on your calendar—then leave the building. Instruct team members when it is/is not appropriate to contact you after hours, then support decisions they make in your absence.

And, when you do burn the midnight oil, save your emails in your Drafts folder to send during business hours the next day; don’t broadcast your willingness to work overtime.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.