B2B Marketing Tip of the WeekEngage employees across the organization to help fill your social media pipeline. Challenge staff to submit compelling tweets or posts about your product or service. Watch for unusual ideas and new perspectives. Recognize the winners and award prizes.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.