Seen + HeardHow do you measure the value of your online marketing and social media activities? News flash: it’s not about how many “likes” or followers your program generates. A truly effective program needs to convert your fans to loyal, paying customers.

In this week’s “Best of the Web,” Chief Content Officer magazine tackles “The Myths of Measurement.” The article presents practical formulas to measure online success and recommendations to optimize the conversion process.  

Check it out.>>

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.