B2B Marketing Tip of the WeekEvery website, presentation and brochure has them: bulleted lists. Improve yours by keeping the copy in parallel style, where each bullet begins with a consistent grammatical standard.

For example, begin each bullet with a verb in the same tense: Optimizes the sales channel. Improves staff productivity. Builds a better mousetrap. Or, start each list item with a succinct adjective-noun benefit: Great taste. Less filling. Really tempting.

Avoid a mishmash of styles and jargon. Clear copy builds credibility and professionalism for your brand. 


Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.