B2B Marketing Tip of the WeekWhether your social media voice is a whisper, a shout or radio silence, there’s one role no organization can ignore: listening.

Assign responsibility to monitor key social media channels daily. Pay attention to relevant keywords, hashtags, company and competitor names and thought leaders in your industry. Develop guidelines on what front-line staff can respond to individually, when to escalate and who can respond quickly to issues.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.