B2B Marketing Tip of the WeekFrustrated with the input you receive when you circulate marketing materials for review? Take control of the approval process by addressing specific requests to the right individuals.

Do you want feedback on accuracy of product features? Votes on which headline to use? Debate on font size and colors? Communicate clear expectations to optimize reviewers’ time and keep marketing in control of key decisions.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.