B2B Marketing Tip of the WeekLet’s be clear: “For more information” is not a call to action—it’s a waste of words. Eliminate these generic closing statements from your marketing campaigns. Use this valuable real estate for a compelling close that reinforces your brand differentiators and shows prospects the next action in the sales cycle.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.