B2B Marketing Tip of the WeekProduct specialists are great—except for mixed venues like events. Two weeks before, brief all attendees on every product and service you’ll be promoting or selling.

Create a handout with a one-sentence description of each solution, its target audience, and the name(s) of the booth staff qualified to handle inquiries. Repeat the briefing the day before the show opens. Consider testing staff and awarding prizes. Sales will appreciate the information and event results will improve. 


Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.