B2B Marketing Tip of the WeekEnd the year with a set of New Year’s resolutions for marketing. What will you do differently in 2012? What new benchmarks will you strive to achieve?

Make at least one aspiration a BHAG: a Big Hairy Audacious Goal. Get inspired and bring positive energy back from the holiday vacation.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.