Seen + HeardThis week’s “Best of the web” contains one of the best descriptions of a QR code: a doorway to something hidden and special. So how do you incent your audience to find and open that door—then stay engaged with your content?

Mashable’s “5 steps for a successful QR code marketing campaign” puts the facts in plain language.

Check it out. >>

Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.