B2B Marketing Tip of the WeekMake it easy for sales reps, executives, the product team and other stakeholders to know what’s happening in marketing. Publish a calendar that shares drop dates and target audiences for lead generation efforts, ad campaigns, tradeshows and customer communications.

Issue frequent reminders with links to the calendar and examples of upcoming programs. Proactive internal communication builds a strong base of support for the marketing department.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.