B2B Marketing Tip of the WeekToo often, a company’s “about” boilerplate reads like a dispatch from the legal department: it’s wordy, vague and certainly not memorable. Transform this essential real estate with a focus on specifics. Identify the industry or clients you serve, the key competency that sets you apart from the competition, and 1-2 phrases that support your claims.

Test your message by substituting a competitor’s name; the best content applies solely to your organization.

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