B2B Marketing Tip of the WeekCut the time to close in your sales cycle by focusing on what really triggers a buyer: a problem that your product or service can solve.

Save feature-benefit discussions until after a prospect clearly states their pain points. Remember, it’s not a lead unless there’s a need.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.