B2B Marketing Tip of the WeekMarketing is a constant learning curve, making campaign testing a must.

Split your list into two or more random segments, testing only one variable at a time with a single group. Repeat successful findings with a larger group to verify results.

For online campaigns, use testing to determine which subject lines, offers and days of the week produce the highest open and click-through rates.

Follow the B2B Marketing “Tip of the Week” every Monday for a short, practical recommendation to improve your marketing effectiveness. Looking for suggestions in a specific area? Tweet me your request @ThinkSpringMktg or contact me.