B2B Marketing Tip of the WeekIt’s a safe bet the marketing wish list includes more items than available resources can complete. Next time you need to prioritize activities or collect group input for a decision, remove the subjectivity and come to agreement with speed.

List the choices in one column, then ask stakeholders to mark each item Required, Desired, or Nice. If needed, prompt for a rationale on all “required” items—the reason that justifies higher priority for those projects.

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