B2B Marketing Tip of the WeekProfessional networking extends your circle of resources, provides valuable career connections and helps you stay attuned to trends and opportunities. Stay active in local marketing associations. Use LinkedIn to keep up with colleagues and vendors. Ask for networking introductions, and take time each month to connect face-to-face with new people.

Don’t forget rule number one: pay it forward. Be genuine and helpful as you meet new acquaintances and build up your circle.

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