B2B Marketing Tip of the WeekBeef up the online profiles of your key executives and most visible staff members–but make it easy!

Provide “about the company” phrases and industry keywords they can cut-and-paste into their profiles. Offer to do a one-on-one profile update for those willing, making sure to align each person’s LinkedIn profile with the job description and skills found in their corporate communications bio.

Get the B2B Marketing Tip of the Week delivered right to your inbox! Subscribe today.