B2B Marketing Tip of the WeekMarketing can’t—and shouldn’t—produce all company communications. It should manage brand consistency across the organization.

Develop a 1-page brand compliancy checklist to keep groups that generate sales presentations, training guides, executive proposals, and customer communications on track. Focus on critical elements like logo placement, standard colors and imagery, and company nomenclature. Consider a webinar or workshop to teach the tricks of the trade.

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