B2B Marketing Tip of the WeekAn unexpected employee absence can quickly derail a marketing campaign or strategy. Take time to document key procedures, such as the steps for a pulling a list, how leads are tracked, or where critical files reside. Then, make sure to cross-train staff so backup coverage is always available.

Store contact information for external resources, ad placement, event  schedules and other regularly updated documents in a common area (not a single employee’s desktop). Don’t forget to assign log-in credentials to multiple employees for databases or websites that need marketing’s support.

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