B2B Marketing Tip of the WeekFed up with creative that’s over budget, off-message and difficult to approve internally? Before you fire your agency, make sure you’re giving them a fair chance at success.

Before you call to kick off a project, make sure you’ve vetted your idea internally with a written project brief and support of stakeholders. Do you have budget approval? Is sales behind the campaign and willing to follow up leads? Has the product team signed off on key messages?

Early planning in-house ensures a clear direction and a smooth production process when you do seek outside assistance.

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