Seen + HeardFor this week’s “Best of the Web,” the Content Marketing Institute and MarketingProfs team up for their annual survey of trends in B2B content marketing—usage, spending and results.

While spend is increasing for 2013 and more than 90% of B2B marketers have a content marketing program, in the form of social media articles, blogs, e-newsletters, webinars, videos and other formats, the confidence gap is also growing, with fewer companies certain their tactics generate results.

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Every Friday, Seen+Heard presents a link to some of the best B2B marketing thinking on the web. Have a great B2B article to share or a topic you’d like to see? Tweet me @ThinkSpringMktg or contact me.