B2B Marketing Tip of the WeekMake employee performance in your marketing department a year-round goal—not a once a year event centered around a review.

Create a job description for each employee that clearly spells out day-to-day responsibilities, and 3-5 specific goals that link to each year’s corporate and departmental objectives. Don’t leave it to one annual sitting; conduct quarterly progress check-ins so there are no surprises.

Get the B2B Marketing Tip of the Week delivered right to your inbox! Subscribe today.